EXPLORE YOUR STORY LANDSCAPE
In order to tell stories effectively, a team needs to define a story landscape -- a "real world" in which your brand storytelling can operate. This is a combination of communication goals, brand history, values and aspirations. We lead your team through tailored activities and exercises that will help you define and align your thinking.
CREATE A STORY INVENTORY
First we help you define key stakeholders, creative thinkers and 'story keepers' and then collect their thinking through a series of interviews. Then we engage in independent research to explore and discover the richness of your story heritage, collecting our findings in an inventory of stories and story sources.
MAP YOUR STORIES
With a rich inventory of stories in hand, the next step is to bring our creative team together to review, refine and craft the story arcs that will most effectively reach your goals.
ARTICULATE AND PACKAGE
We will organize, present and advocate for stories that we believe will be most engaging to your target audience. We will bring to the surface stories that we feel audiences are most likely to share, pass around and discuss, in order to most effectively meet your marketing goals.